Clearbit is a B2B data intelligence provider and is now part of HubSpot. Its core capability is to integrate publicly available and proprietary data using AI to provide data enrichment, anonymous visitor identification, lead scoring and routing, helping sales and marketing teams improve efficiency and precision.
Clearbit covers companies worldwide that have a website, including over 250 million B2B decision-makers. It aggregates data from more than 250 sources and uses machine learning with human review to ensure data accuracy and timeliness.
Clearbit is deeply integrated into the HubSpot ecosystem and can be used as an additional feature for HubSpot users. It automatically enriches company and contact information in HubSpot CRM, enabling more precise segmentation, lead scoring, and marketing personalization, thereby improving sales conversion rates.
Clearbit uses a subscription model, billed annually or monthly. Annual plans start from $45 per month, monthly plans start from $50 per month. Costs depend on data packs, HubSpot tier, and add-ons; total expenditure may vary with usage.
Clearbit mitigates fraud through risk APIs and adheres to data compliance requirements. When users access, Clearbit identifies the company domain via IP, but users can opt to use proxies or VPNs to avoid identification. The platform forbids transmitting illegal, infringing, or privacy-violating content.
Clearbit is mainly suited for B2B sales, marketing, and customer success teams. Typical use cases include lead development and enrichment, website visitor conversion, sales prioritization, marketing personalization, and CRM data quality maintenance.
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