Doji is a fashion-tech platform that uses AI to create personalized 3D digital avatars for virtual try-on, aiming to enhance the online shopping experience and reduce return risk.
Users upload multiple photos to generate an AI digital avatar, then they can select brand clothing within the app or import external product links to preview the virtual try-on in real time.
The platform has integrated select brands such as The Row, Sacai, Miu Miu, and also supports trying on clothing from other retailers via product links.
User-uploaded photos are used only to generate localized 3D models. The platform uses proprietary AI techniques to handle them, dedicated to safeguarding data security and privacy.
The app is currently in invite-only testing; the exact pricing model has not been fully disclosed, and core features are available to testing users.

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