Vector

Vector is a contact-level audience-building platform designed for B2B marketing teams. By identifying anonymous website visitors and capturing intent from off-site research, it helps marketers build precise ad audiences and direct ad spend toward identified potential buyers, improving campaign precision and the measurability of marketing impact.

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Contact-level advertisingB2B ad audience buildingAnonymous website visitor identificationOff-site research targetingContact-level marketingPrecise ad targetingB2B marketing automationAd performance measurement

Features of Vector

Includes anonymous visitor identification to reveal the identities of visitors to your company website, turning site traffic into identifiable sales leads.

Supports off-site research targeting, enabling real-time identification and audience building for users researching related topics or competitors on third-party sites.

Ad Reveal helps identify visitors who clicked an ad but did not convert, even if they didn’t submit a form.

Integrates data from websites, ads, CRM and campaigns to dynamically build and automatically refresh your ad audiences.

Provides dashboards and audience segmentation capabilities, enabling the creation of segment audiences based on different intent signals and showcasing key marketing metrics.

Offers broad platform integrations, connecting with major ad platforms such as LinkedIn Ads, Meta Ads, Google Ads, and more.

Supports integration with CRM and marketing automation tools like Salesforce, HubSpot to enable data synchronization and workflow automation.

Provides AI-powered audience targeting assistance, with automatic audience updates to stay synced with real-time contact signals.

Use Cases of Vector

Used by B2B marketing teams running ads on LinkedIn, Google, and other platforms to build precise audiences based on real contact records.

Helps quantify the true value of website traffic as sales leads by identifying individual visitors and their actions to prove campaign impact.

Identifies and engages specific contacts who are in the early research stage and researching related topics on third-party sites.

Identify ad-click leads who didn't convert immediately for retargeting or sales follow-up.

Used when marketing teams need to link ad spend to real sales pipeline impact and document when they reached ideal customer profile contacts.

Used when you need to automatically build and refresh dynamic ad audiences based on website visitor behavior, CRM data, and other multi-channel signals.

FAQ about Vector

QWhat is Vector?

Vector is a B2B marketing platform focused on contact-level ad targeting. It helps marketing teams identify anonymous website visitors, capture intent signals from potential buyers, and build audiences to improve ad precision and the measurability of marketing outcomes.

QWhat are Vector platform's main features?

Core features include anonymous visitor identification, off-site intent detection, dynamic audience building, Ad Reveal (identifying the identity of ad-clickers), and data dashboards for audience segmentation and performance analysis.

QWhich teams is Vector suitable for?

Vector is primarily for B2B marketing teams running ads on platforms like LinkedIn and Google and value precise targeting (not for cold outreach).

QHow does integration with Vector work?

Typically you add a pixel code to your website header. The platform supports broad integrations with major ad platforms (e.g., LinkedIn Ads, Meta Ads), CRMs (e.g., Salesforce, HubSpot), and collaboration tools.

QHow is Vector priced? Is there a free trial?

According to its site, Vector offers public pricing plans and supports a 14-day free trial and free signup, so users can experience core features.

QHow does Vector handle user privacy and data?

The platform uses methods such as matching work emails with hashed personal emails to map contacts, per its description. See its privacy policy for details.

QHow does Vector differ from traditional ABM platforms?

Vector emphasizes account-level focus while further identifying and engaging individual contacts within accounts showing concrete buying intent, offering more granular contact-level targeting rather than just company-level.

QWhich ad metrics can Vector help improve?

Based on customer examples, using Vector can improve metrics like click-through rates and tie ad performance to the sales pipeline by identifying specific contacts, providing evidence of value beyond surface metrics.

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