
Vector is a B2B marketing platform focused on contact-level ad targeting. It helps marketing teams identify anonymous website visitors, capture intent signals from potential buyers, and build audiences to improve ad precision and the measurability of marketing outcomes.
Core features include anonymous visitor identification, off-site intent detection, dynamic audience building, Ad Reveal (identifying the identity of ad-clickers), and data dashboards for audience segmentation and performance analysis.
Vector is primarily for B2B marketing teams running ads on platforms like LinkedIn and Google and value precise targeting (not for cold outreach).
Typically you add a pixel code to your website header. The platform supports broad integrations with major ad platforms (e.g., LinkedIn Ads, Meta Ads), CRMs (e.g., Salesforce, HubSpot), and collaboration tools.
According to its site, Vector offers public pricing plans and supports a 14-day free trial and free signup, so users can experience core features.
The platform uses methods such as matching work emails with hashed personal emails to map contacts, per its description. See its privacy policy for details.
Vector emphasizes account-level focus while further identifying and engaging individual contacts within accounts showing concrete buying intent, offering more granular contact-level targeting rather than just company-level.
Based on customer examples, using Vector can improve metrics like click-through rates and tie ad performance to the sales pipeline by identifying specific contacts, providing evidence of value beyond surface metrics.

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